Why use
Metaphors?
Have you noticed how mundane communication can
be when people use the same words or phrases over and over again? In corporate
organisations, the same corporate buzzwords and phrases are repetitively used
and over time they lose significance and meaning. Everything becomes the same.
Do you want to make your communication more significant, impactful and
interesting? Metaphors are being used more and more in organisations to:
- engage
listeners;
- demonstrate
with passion;
- stand
out from the crowd;
- give
maximum meaning;
- use
minimum words;
- create
new meanings.
Warning: Ordinary everyday metaphors have been used so much
in everyday conversation that they will go by unnoticed or worse sound like tired meaningless phrases. For example, "iron resolution" “The war
for talent” or “Back to the grindstone.”
What is Metaphor?
The word metaphor has Greek origins meaning
to: ‘carry something across’ or ‘transfer.’ It is a powerful and innovative way
of conveying a message.
Linguist
George Lakoff and philosopher Mark Johnson have worked extensively on the use
of metaphor and observe:
“In all
aspects of life ... we define our reality in terms of metaphors and then
proceed to act on the basis of the metaphors. We draw inferences, set goals,
make commitments, and execute plans, all on the basis of how we in part
structure our experience, consciously and unconsciously, by means of metaphor.”
What
decisions, goals and inferences do you make using your own habitual metaphors?
How do Metaphors Work?
Metaphors
engage the unconscious mind allowing people to do their own transderivatoinal
search (TDS) to give meaning and interpretation to what you are saying.
Metaphors create new meanings as they connect to
your visual, auditory and kinaesthetic senses.
When are
Metaphors Used?
They can be used all the time. More specifically they are
useful when:
- Teaching
a lesson or a moral.
- Conveying
values.
- Creating
new ideas.
- Changing
meaning from problems to solutions.
- Enabling
people to recognise their problems.
- Focusing
attention on an important point.
- Simplifying
complicated information.
- Changing
behaviour.
What else do
Metaphors do?
They enhance your credibility, integrity and
reputation. Metaphors can be used in all
sorts of situations. For example coaching, presenting, one to one conversations,
performance discussions, selling, negotiating, training and leading.
They make
you out to be a genius!
"The greatest thing by far is to be a
master of metaphor. It is a sign of genius, since a good metaphor implies an intuitive
perception of the similarity in dissimilars." Aristotle
Creating your metaphor
story line
1. Think
of and write down the situation that has a meaning or a learning point and
evokes an emotion e.g. happiness, fear, surprise, sadness, nervousness, courage
etc.
2. Name
the people who are involved in this story.
3. Write
down 3 points when explaining what had happened.
4. Write
down the outcome and what you learned.
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